MARKETING We have expertise in Strategic Marketing Planning, Branding and Positioning. With these key strategic components in place, you have the roadmap to help achieve your overall business goals.
BRANDING We regularly conduct a Brand Foundation Analysis for clients - a powerful and unique methodology used by some leading world-side brands. We guide you to define how customers connect with you at different levels of meaning. We define your brand promise and develop your unique brand profile which addresses how you are differentiated. This becomes the platform for future sales and marketing programs and communications.
Some projects include:
PLANNING Parker & Associates works with you to develop comprehensive marketing plans that address all aspects of the marketing mix. Our distribution, sales and customer service programs are tailored to your specific corporate needs. We are also experts in helping you choose advertising agencies, designing research projects, and creating socially responsible marketing programs.
Some exciting projects: