MARKETING We have expertise in Marketing Planning, Branding and Positioning. With these key strategic components in place, you have the roadmap to help achieve your overall business goals.

PLANNING Parker & Associates works with you to develop comprehensive marketing plans that address all aspects of the marketing mix. Our distribution, sales and customer service programs are tailored to your specific corporate needs. We are also experts in helping you choose advertising agencies, designing research projects, and creating socially responsible marketing programs.

Some recent projects include:

• Integrated marketing plan for Canada's largest insurance company
• Distribution strategy for sales force of 900 brokers
• Design and implementation of customer service program for $2 billion business

BRANDING Because branding is an increasingly critical component of business success - the need to differentiate yourself is more important than ever. We can help you brand and position your products, services and company to win maximum market share.

Some recent projects include:

• Rebranding of private label business for one of Canada's largest grocery chains
• Repositioning and marketing strategy for international franchisor
• Brand foundation exercise for international professional services firm to determine their brand essence and differentiation from competitors.